It has been quite a fortnight to be a Coventry City fan. First the council, now the shirt — the Sky Blues' remarkable summer keeps finding new ways to top itself.
On 1 July the club unveiled its 2026/27 home kit, the first Coventry will wear in the Premier League in a quarter of a century. It leans hard into nostalgia, taking its cues from the shirt the 1987 side wore when they lifted the FA Cup, and the launch came with a video campaign built around what the club is calling the Motor, Music and Fashion culture of Coventry — a nod to the city's manufacturing and creative history as much as its football.
That came hot on the heels of an even bigger honour. On 23 June, an Extraordinary General Meeting of Coventry City Council voted unanimously to grant the football club the Honorary Freedom of the City, in recognition of the promotion and what councillors called its outstanding contribution to the life of Coventry. It is one of the highest honours a city can bestow, usually reserved for individuals or institutions with decades of service behind them.
On the pitch, preparations are already well under way. Coventry's first-team squad — including forward Ellis Simms, defender Bobby Thomas and club captain Matt Grimes — has been put through its paces at Coventry University's sports science labs, with staff there measuring aerobic capacity, body composition and movement as part of the pre-season build-up.
There is good reason to get the numbers right early. Frank Lampard's side begin their return to the top flight with about the hardest possible fixture: away at champions Arsenal on Friday 21 August, live on Sky Sports. It's a daunting way to start, but after 25 years away, most Sky Blues fans will happily take a hard night in north London.
For a club that has spent the last two decades dealing with relegation, administration, a points deduction and even a spell ground-sharing outside the city, this is about as complete a turnaround as football offers. New shirt, new city status, and a Premier League fixture list to plan the whole season around — not bad for a few weeks' work.